Four Score Earthly Delights
Visual Identity consisting of primary and additional use case logos, color palette, artwork for social media, and technical guide.
Logo shown in all 3 colors:
Primary logo:
Alternate logo for future marketing and packaging:
Artwork for business systems, social media systems, and more:
Inspiration:
Client wanted a more traditional logo to represent the company in a professional manner while not feeling overly sterile.
Warm tones, organic shapes and classic art techniques were explored to create a timeless and long established feel to the identity.
Brainstorming, typography exploration and rough mockups:
Package Explainer:
Included with visual elements in various formats is a technical guide / explainer to assist the client in choosing the right logo for their future use; print or web? raster or vector? It's all in the explainer.
