Four Score Earthly Delights
Visual Identity consisting of primary and additional use case logos, color palette, artwork for social media, and technical guide.
Logo shown in all 3 colors:
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/8311096e-a8de-4b16-b77b-349d8e5634fa_rw_3840.jpg?h=17dea90405b0b9c665a8995519e20553)
Primary logo:
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/dab5a0d0-bafb-4cd7-99d3-51d5a4f95c44_rw_3840.jpg?h=a9fd5a49f36f329aaea68fd2699d32c3)
Alternate logo for future marketing and packaging:
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/5b66ebc6-49b7-456f-b5ff-66c1db8f16c9_rw_3840.jpg?h=584955ec8aed4d60f49787f1f5494229)
Artwork for business systems, social media systems, and more:
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/5790f43c-674b-470d-a6fd-b4cb3a2d14d7_rw_3840.jpg?h=7a98ba522252ce1e919710f885f6bd7b)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/7e341a62-df1e-440d-bf06-7bf4c0321cb1_rw_3840.jpg?h=2b425968af9f357f1ed206467f307e12)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/08ea4662-090f-478e-881e-ade0fb733415_rw_3840.jpg?h=f17d9875a443e82077ceabf2ec64f625)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/8e885ec2-8467-4f61-b4dc-cbcdaf437404_rw_3840.jpg?h=0399c97e01564f675bb6ce908328213c)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/09043cec-a3f1-423f-ae73-5c3e51c33f07_rw_3840.jpg?h=131890c1f3f05a0004426d631fa185fb)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/eac61677-7bee-400c-bff2-0fc471837f0d_rw_3840.jpg?h=ec5856bfc543a33f8252b17cb54e32e0)
Inspiration:
Client wanted a more traditional logo to represent the company in a professional manner while not feeling overly sterile.
Warm tones, organic shapes and classic art techniques were explored to create a timeless and long established feel to the identity.
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/33b1d7ce-572c-4a86-9d91-e66cb1c2d861_rw_1920.png?h=6c77db009f35efa901827d2f2f002b9d)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/9ae0192c-b0df-45f8-a0c5-7441fff43abe_rw_1920.png?h=41c4dc9ba4c78c721072411da77b2b7e)
Brainstorming, typography exploration and rough mockups:
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/6b277881-9fd6-4543-a76c-da5dec8e4cb4_rw_1920.png?h=f0352fe89f95d0168aafec2e124c2c14)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/4759476e-009d-4e70-b0c1-deb368a90807_rw_1920.png?h=4c8eb1e29c56c66129a522e457ef4b29)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/c0542b03-87a0-4a02-a317-710f4e47aca8_rw_1920.png?h=d27726457f8c57597c0e7e9b28d7462d)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/b86682d6-747e-4881-9a69-defa5e4611b6_rw_1920.png?h=0f42ec3c6a2829705295074208b5662c)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/44cbe668-9a26-4b42-9d39-09e5e2266e1e_rw_1920.png?h=475389debc9a1e66cae0017799aa0aad)
Package Explainer:
Included with visual elements in various formats is a technical guide / explainer to assist the client in choosing the right logo for their future use; print or web? raster or vector? It's all in the explainer.
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/d83cc2f0-ac35-44b7-9975-776025166a6d_rw_1920.jpeg?h=a8ed15e52fcdf4922cbf693c36717f88)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/da751362-0a5b-4249-897b-9e2962c223fe_rw_1920.jpeg?h=423bf6ee4b93bcf22dec288ff13e0d21)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/7bee2615-3eb5-447a-82f8-5d5beac817e4_rw_1920.jpeg?h=e5429bfe1dc0aa29fe12473a5057dbc9)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/38ea8948-0c8e-4e2b-916f-76c4793dc891_rw_1920.jpeg?h=aeb2bdbcf2325d3c7b1d51efc8f1e68b)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/203ce050-df6e-41b6-8a63-9fd6a83dacfc_rw_1920.jpeg?h=45284c75b3e1122c1e96933120c70bb5)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/3a140d76-fdcc-455c-b4d5-bcdb4a71e19c_rw_1920.jpeg?h=13e145db8c1e071d3fb8e76f412642ed)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/39e68bf2-85ce-43ac-9635-20aeee6fceed_rw_1920.jpeg?h=bc72e281cff74dc5515bcacc43ee33cd)
![](https://cdn.myportfolio.com/574d368fed1459b943e712c68fa8748b/a3b96696-7c40-4104-ae86-e540f5cdd6e5_rw_1920.jpeg?h=e73b97d0341ca4d2a7704cd74ffd4b07)